Feb 06
Making the Olympic Games Possible
More than 20 years ago, the International Olympic Committee set out to generate long-term, lasting support for the Olympic Movement, the Olympic Games and the Olympic athletes. In the early 1980s, the Olympic Movement was in a difficult position. Few countries could afford to host the greatest sporting event in the world, and many National Olympic Committees (NOCs) faced financial hardship in trying to support their nation’s Olympic teams and athletes. The financial support of our broadcast partners around the globe, as well as revenue from the IOC’s global sponsorship programme (known as the TOP Programme ), has largely ensured that such difficulties are a thing of the past
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Making the Olympic Games Possible
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2010 2010 Games 2010 Olympics 2010 Winter Olympics games Olympics vancouver Vancouver 2010 whistler Whistler 2010
